Victory Press Release!

Headwaters at Pourapalooza '11

Thanks to Karen Noonan from Victory for giving fans a heads-up on the process of making a beer.  I had the good fortune to meet Karen at this years Beer Bloggers Conference #BBC11.  Witness the interactive nature of Victory Brewing Company!  Check out the blog that chronicles the new and extremely popular Headwaters Pale Ale.  I'll let Karen tell you:

For Immediate Release                                                                Contact: Karen Noonan
Victory Brewing Company                                                                 610-514-7009  

420 Acorn Lane | Downingtown, PA 19335                    karenn@victorybeer.com

Victory Brewing Company Takes Fans Behind-the-Scenes

to Experience Headwaters Pale Ale Beer Production
VictoryBeer.com/Blog Brings Transparency to the Brewing Process

DOWNINGTOWN, PA – The fans of Victory Brewing Company are about to be rewarded for their loyalty as Victory’s blog gives them an inside look at the production of one of its most popular brands. Beginning on September 7, 2011 the Victory Beer Blog (www.victorybeer.com/blog) will be sharing details, photos and videos to let beer drinkers in on some industry insider information.

In the interest of consumer transparency, Victory Brewing Company recently blogged about the challenges they face when predicting growth and contracting hops. The newly released and overwhelmingly popular Headwaters Pale Ale is a perfect example of how brewery supply isn’t always able to keep up with consumer demand. The beer, released for the first time in 2011, was so well-received that Victory’s supply of the centerpiece Citra hops got dangerously low. Unwilling to compromise on the recipe, Victory had to slow production of the brand — until now.

On Sept. 7, when the behind-the-scenes blog series launches, readers will be able to follow along as Victory travels to Washington state, selects and contracts the hops, then returns to brew and package the beer and much more.

Not only will Headwaters Pale Ale be readily available once again,but never-before-shared information will be made public.

“We know we have many fans who are passionate about Headwaters, and we were disappointed when they couldn’t easily obtain it,” said Victory Brewing Company President and Brewmaster Bill Covaleski. “By giving them a look in to the process, we hope they gain a greater understanding of the choices we made.”

The blog series titled “Behind the Scenes: Watch Headwaters Flow” can be found at www.victorybeer.com/blog beginning on Sept. 7, 2011. The behind-the-scenes batch of Headwaters Pale Ale will be hitting shelves in mid-October.

Victory Brewing Company is a privately held microbrewery located in Downingtown, Pennsylvania. Started by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Now, Victory beers can be found in 29 states. Victory’s full-flavored, innovative beers meld European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.

Cheers!